A brand strategist who left corporate to teach yoga, documenting the honest middle of building a wellness life in Brooklyn. Track who you're learning from, plan what's next, and watch the metrics that actually mean growth.
The one thing to remember: TikTok is your discovery engine. Your YTT video reached 12.7K strangers at 123 followers, while the same kind of post on Instagram reaches the ~1,100 people who already follow you. Lead with talking-to-camera yoga on TikTok, and use Instagram for depth and community.
1,340
Instagram followers
123
TikTok followers
1,847
IG reach, 28 days
60
Instagram posts
4.3K
avg TikTok views
~15%
IG engagement
Your top posts
What is actually resonating, by platform. TikTok is ranked by reach (views), Instagram by engagement.
Your single biggest growth lever, and the easiest to fix.
The gap: Instagram is roughly one post a month and TikTok has only 4 videos total, yet those 4 averaged 4.3K views each. The content already works. Volume is what is missing. A realistic target: 3 TikToks a week and 2 Instagram posts a week. Consistency will move your numbers faster than any single perfect post.
Comment sentiment
From your recent Instagram and TikTok comments. Two very different rooms.
Instagram Warm and proud
Sample from your YTT post (36 comments)
100% positive0% neutral0% negative
Themes: pride and celebration (lots of “que orgulho”, “perfeita”), and warm leads, multiple people asking to take your class. Move: give them a booking link, this audience is ready to show up.
TikTok Curious and supportive
Sample from your top video (40 comments)
86% positive13% neutral1% negative
Themes: YTT experience and prep questions, peer encouragement (“you’ll be fine”), a real yoga-teacher community. Move: answer-the-question videos spark the most conversation, make that a format.
What the data says to do
Post on TikTok 3× a week
This is where strangers find you. Talking to camera, answering one beginner question per video.
Turn Instagram into a booking funnel
Your warm base is literally asking to take your class. Add a class link and a clear CTA in your next posts.
Make something saveable
You have almost no saves. A saveable flow or a written tip gives strangers a reason to keep you.
Mine your YTT story
It is your highest-reach theme on both platforms. Turn it into a series: prep, fears, lessons, first class.
Growth over time
Pulled live from your connected accounts. A new point is added every time the dashboard refreshes.
Followers · Instagram
Reach · Instagram (weekly, 3 months)
New followers per week · Instagram
Posts per week · IG + TikTok
Signals to grow
The numbers that actually turn strangers into followers. Tracked every week from here.
~10%
non-follower reach
1
saves per post
4
shares per post
soon
followers / 1K views
soon
watch-through
Live numbers pulled from your connected Instagram and TikTok via Hyper-AI. Trends fill in as the weekly refresh banks snapshots.
Competitive analysis
Split by platform. Instagram shows your seven core references, each with a full post-by-post breakdown (open Post analytics on any card for a focused panel that won’t move your scroll). TikTok shows the same creators’ accounts with live follower, likes, and video counts. Scraped live via Hyper-AI.
Top posts this week
Every creator’s posts from Jun 18–24, ranked by engagement rate. Start at the top — these are the ones worth studying.
Weekly cadence
Where to focus and when. TikTok and reels are your discovery engine; your curated feed is your warm base. Trial reels let you post for reach without touching your grid.
TikTok 4× / week
Mon · Tue · Thu · Sat
Best times: 8am or 7pm ET
IG Trial Reels 3–4× / week
Repurpose your TikToks
Discovery, off your grid. Removes the watermark first.
Saveable practice. "3 poses for tight hips after a flight." Reels / TikTok.
Journey
20%
Your career-to-yoga transition, the honest middle. Talking-head + carousels.
BTS
20%
Behind the practice. Morning rhythm, calm after savasana, teacher life. Stories + Reels.
POV
15%
Opinions and your Substack. Nervous-system and calm-as-practice takes. Carousels + Substack.
Lifestyle
15%
Your life outside yoga, personality, the well-rounded you. Mostly Instagram.
This week's plan edits save automatically
Seeded with your ideal cadence. Type into any slot to plan the actual post. Use the arrows to plan ahead.
Idea bank
Your idea bank lives in Notion now, so it syncs across your phone, laptop, and desktop. Add an idea here or in Notion; both land in the same private database.